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Roku + Estrella Media VOD

Project Info

Rica Famosa Latina + The Roku Channel launch

After six thrilling and emotional seasons, the Latinas who have outshone the Housewives franchise continue to captivate audiences on streaming and TV. With over 300 million media reach (from September 2022 to August 2023) and a staggering 275 billion social media impressions (July 2022 to January 2023), this series is a vital part of Estrella Media.

Rica Famosa Latina is a larger-than-life reality show featuring strong Latinas rekindling old alliances or tearing them apart. These successful, Bentley-driving, Bel-Air-living, Aspen-vacationing Latinas live the American dream while staying connected to their Latin roots.

These accomplished Latinas, who have broken through the immigrant success ceiling, offer unique perspectives that have led to material success and sometimes hindered genuine friendships. Rica, Famosa, Latina provides a roller coaster ride through real-life successes, failures, challenges, and drama.

RICATober/ROKUtober:

• A 30-day promotional blitz across RCL's social channels, press releases, and marketing newsletters throughout October.

• Comprehensive promotional materials for all six seasons, including key art, banners, and promos.

• Activating talent during Hispanic Heritage Month in Los Angeles to promote the premiere on the Roku Channel, including the Mexican launch.

• Creation of updated promo materials featuring three of the season six cast members for custom liners and promotional content for the October 1st launch, all shot in Los Angeles.

• Exploration of cross-marketing opportunities across various media platforms, including TV, radio, and digital, possibly even in-studio collaborations.

• The chance for an in-person activation with talent on September 10th at the Los Angeles Fiestas Patrias event.

• Activation plans in Mexico involving local talent.

Social Media Campaign Plan:

Content support:

  1. Reels Collaboration: Share two Reels each week featuring clips from seasons 1-6 of RFL in collaboration with EstrellaTV and @RflatinaTV. Include a clear call to action directing viewers to The Roku Channel, accompanied by logos.

  2. Talent Promos: Create and post RFL talent promos and promotional banners tailored specifically for The Roku Channel (TRC) across all our digital platforms.

  3. Live Chats: Host Instagram Live sessions with RFL talent once or twice a week, allowing fans to engage directly with the cast.

  4. Engaging Posts: Share engaging content such as questions, quotes, memes, and screenshots to promote TRC on our social media platforms, encouraging audience interaction.

  5. Hispanic Heritage Month: Develop content featuring the RFL cast as part of the EstrellaTV campaign celebrating Hispanic Heritage Month. Include a compelling call to action directing viewers to TRC.

  6. Roku Device Giveaway: Organize a giveaway of Roku devices through social media and potentially on TV (e.g., watch and win on En Vivo) for the month of October. Promote this giveaway extensively.

Push Examples for 'Stream Now':

  • Follow us on @RFLatinaTV and @CanalEstrellaTV for exclusive RFL content.

  • Dive into the exciting world of RFL on The Roku Channel. Stream now!

  • Don't miss the drama, laughter, and glamour of RFL on TRC. Click the link in our bio to watch.

  • Join us in celebrating Hispanic Heritage Month with the RFL cast, exclusively on The Roku Channel. Stream now!

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